Farrow & Ball Showroom

Farrow & Ball Showroom

A Los Angeles showroom for the UK based paint company, Farrow & Ball, rethinks the way people shop and see colour.

 
photo by Laure Joliet

photo by Laure Joliet

Located in the design core of Los Angeles on La Cienega Boulevard, the facade of the store puts the full spectrum of Farrow & Ball’s paint offerings on display. At once the frontage is both a showcase of Farrow and Ball’s products and a vibrant art piece that harkens to many other retail establishments that provide a dynamic background for instagrammable moments.

Each colour of the 132 Farrow& Ball colour spectrum is made into a unique shape that brings the story of the colour to life. The anonymity of the paint chip is replaced with a three-dimensional object that allows the viewer to see how light, shadow, curves and edges work with the colour and allow for a more visceral experience of the colour.

Each colour of the 132 Farrow& Ball colour spectrum is made into a unique shape that brings the story of the colour to life. The anonymity of the paint chip is replaced with a three-dimensional object that allows the viewer to see how light, shadow, curves and edges work with the colour and allow for a more visceral experience of the colour.

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These objects can then be placed onto totems that become sculptural objects within the store. At once striking, these totems bring an artful quality to the interior of the store and can help the store manager curate different collections or selections for the customer.

 
The totems are not only sculptural elements that display the colours and objects, but also architectural elements that help create spaces within the store.

The totems are not only sculptural elements that display the colours and objects, but also architectural elements that help create spaces within the store.

6 Movable gridded tables easily allows for attachments that house various display systems for brochures, sales knick knacks, and also for whole table tops and “lily pads”. The grid system is made up of 6 tables allows the store to use them for display as well as “studio” spaces where the Farrow & Ball team can interface with their clients and help work through color schemes. These mobile stations can either be separated to help give more privacy to the client, or be put together to create one long table.

6 Movable gridded tables easily allows for attachments that house various display systems for brochures, sales knick knacks, and also for whole table tops and “lily pads”. The grid system is made up of 6 tables allows the store to use them for display as well as “studio” spaces where the Farrow & Ball team can interface with their clients and help work through color schemes. These mobile stations can either be separated to help give more privacy to the client, or be put together to create one long table.

Project Room also curated the art work shown in the store. The silk-screened work behind the “concierge desk” was the work of local contemporary artist Michael Dopp, who used actual Farrow & Ball paints in the prints.

Project Room also curated the art work shown in the store. The silk-screened work behind the “concierge desk” was the work of local contemporary artist Michael Dopp, who used actual Farrow & Ball paints in the prints.